CEO of International News Media Association, or INMA (@INMAorg)
From an earlier point in my #INMAOnTheRoad travels: How Australian media is focused on new economics of content.
I was struck during #INMAOnTheRoad by the strategic approach to value creation by Fairfax New Zealand.
Love this: Growing News Subscriptions with Data Analytics - Schibsted Bytes
Innovate within the P&L? Or create new value outside the P&L?
In the literal world of news media, shareholder value historically meant profits.
You don’t want to be in a fixed-cost business tied to declining revenue streams for too long.
RT @INMAorg: .@earljwilkinson zeros in on central questions among South Pacific #media companies
Critical moment for La Nacion subscription turnaround in 2012 with launch of reader club (new value, old bottles) #INMAOntheRoad
Digital subscriptions just launched at Argentina’s La Nacion; good early results #INMAOntheRoad
Impressed to see linear TV integration in newsroom and culture of Argentina’s La Nacion #INMAOntheRoad
Thoughts touring La Nacion newsrooms today: Do bolder magazine brand personas make transformation easier? #INMAOntheRoad
Thanks @DrMarioRGarcia for the shout-out on print comments. Objectives for print are changing:
How can news media companies standardise creativity in print?
Have honest conversations about print’s value in your ecosystem. If it makes money, keep those presses churning.
3 roads for the future of print: No commitment, medium commitment, high commitment. Depends on demand, varies by org
Commodity design just won’t cut it if the objective to printing is to convey a brand image or personality.
BuzzFeed’s strategy for getting content to do well on all platforms? Adaptation and A/B testing
Print has a longer shelf life than many believe, yet with a different road
If media strategy about incubating something bigger, how many of new initiatives planned vs. unplanned? #INMAOntheRoad
Print is shifting from conveyor of information to brand vehicle pointing to news brand ecosystem
Stray thought after 2 weeks of media visits: is strategy optimizing media or using media to incubate something bigger? #INMAOntheRoad
Thanks to @jacekutko for inspiring a re-clarification of my views on print’s future