@earljwilkinson

Earl J. Wilkinson


@earljwilkinson

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Location:Dallas
Language:en
Created at:Sat Nov 03 17:07:45 +0000 2007
Website:http://www.inma.org/earl

CEO of International News Media Association, or INMA (@INMAorg)

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@earljwilkinson
Earl J. Wilkinson
@earljwilkinson

My latest #EarlBlog from my #INMAOnTheRoad travels: Should #news #media innovate within or outside of the P&L?

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Earl J. Wilkinson
@earljwilkinson

From an earlier point in my #INMAOnTheRoad travels: How Australian media is focused on new economics of content.

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Earl J. Wilkinson
@earljwilkinson

I was struck during #INMAOnTheRoad by the strategic approach to value creation by Fairfax New Zealand.

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Earl J. Wilkinson
@earljwilkinson

Love this: Growing News Subscriptions with Data Analytics - Schibsted Bytes

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Earl J. Wilkinson
@earljwilkinson

Innovate within the P&L? Or create new value outside the P&L?

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Earl J. Wilkinson
@earljwilkinson

In the literal world of news media, shareholder value historically meant profits.

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Earl J. Wilkinson
@earljwilkinson

You don’t want to be in a fixed-cost business tied to declining revenue streams for too long.

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Earl J. Wilkinson
@earljwilkinson

RT @INMAorg: Crucial question for #news #media: innovate inside or outside the P&L?

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Earl J. Wilkinson
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RT @INMAorg: .@earljwilkinson zeros in on central questions among South Pacific #media companies

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Earl J. Wilkinson
@earljwilkinson

Critical moment for La Nacion subscription turnaround in 2012 with launch of reader club (new value, old bottles) #INMAOntheRoad

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Earl J. Wilkinson
@earljwilkinson

Digital subscriptions just launched at Argentina’s La Nacion; good early results #INMAOntheRoad

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Earl J. Wilkinson
@earljwilkinson

Impressed to see linear TV integration in newsroom and culture of Argentina’s La Nacion #INMAOntheRoad

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Earl J. Wilkinson
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Thoughts touring La Nacion newsrooms today: Do bolder magazine brand personas make transformation easier? #INMAOntheRoad

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Earl J. Wilkinson
@earljwilkinson

Thanks @DrMarioRGarcia for the shout-out on print comments. Objectives for print are changing:

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Earl J. Wilkinson
@earljwilkinson

How can news media companies standardise creativity in print?

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Earl J. Wilkinson
@earljwilkinson

Have honest conversations about print’s value in your ecosystem. If it makes money, keep those presses churning.

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Earl J. Wilkinson
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3 roads for the future of print: No commitment, medium commitment, high commitment. Depends on demand, varies by org

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Earl J. Wilkinson
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Commodity design just won’t cut it if the objective to printing is to convey a brand image or personality.

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Earl J. Wilkinson
@earljwilkinson

BuzzFeed’s strategy for getting content to do well on all platforms? Adaptation and A/B testing

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Earl J. Wilkinson
@earljwilkinson

Print has a longer shelf life than many believe, yet with a different road

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Earl J. Wilkinson
@earljwilkinson

If media strategy about incubating something bigger, how many of new initiatives planned vs. unplanned? #INMAOntheRoad

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Earl J. Wilkinson
@earljwilkinson

Print is shifting from conveyor of information to brand vehicle pointing to news brand ecosystem

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Earl J. Wilkinson
@earljwilkinson

Stray thought after 2 weeks of media visits: is strategy optimizing media or using media to incubate something bigger? #INMAOntheRoad

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Earl J. Wilkinson
@earljwilkinson

Thanks to @jacekutko for inspiring a re-clarification of my views on print’s future

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Earl J. Wilkinson
@earljwilkinson

Honored to speak at first-ever national broadcast to all Fairfax New Zealand employees during Auckland stop #INMAOntheRoad

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